Quick Takeaways:
- epiq Animal Health partnered with Mars Petcare to become an authorized distributor of Greenies, expanding access to the brand across the veterinary channel.
- Previously limited to a single distributor, Greenies Dental Treats and Pill Pockets will now reach a broader network, improving availability for veterinarians and pet owners while supporting channel growth.
- The collaboration aligns with Mars’ push to scale its pet care portfolio and epiq’s goal of improving product access and distribution efficiency, ultimately strengthening delivery of everyday pet health solutions.
Why It Matters?
The deal broadens Greenies’ reach in the vet channel, making it easier for clinics to stock dental treats and Pill Pockets as everyday compliance tools.
By adding a major brand, epiq enhances its importance as a distribution partner, while Mars Petcare gains more balanced, resilient access to veterinary customers beyond a single distributor.
Source: PRnewswire
