Featured Article Understanding Pet Food Labels: What Every Pet Owner Should Know Cover Story Investment Product Launch Product Expansion Partnership Clinical Study Regulatory Updates Zoetis Acquires VitalRADS Acquisition Zoetis has agreed to acquire VitalRADS to expand its veterinary diagn...
Quick Takeaways: Why It Matters? The EUA makes ivermectin liquid a short-term, horse-only screwworm prophylaxis tool, adding another regulated option to the NWS armamentarium and slightly strengthening biosecurity for foals and wounded horses, but because protection lasts only 24 hours and...
Quick Takeaways: Why It Matters? Zoetis’s launch of Lenivia (izenivetmab) in Canada and the EU introduces the first long-acting monoclonal antibody for canine osteoarthritis that binds a different NGF site than existing anti‑NGF therapies, offering up to three months of pain relief from a ...
Quick Takeaways: Why It Matters? Royal Canin’s Fresh Veterinary Diets give veterinarians a fresh, fully cooked therapeutic option in a fast-growing US therapeutic dog food market, aligning medical nutrition with owner demand for “fresh” feeding and strengthening Royal Canin’s position agai...
Quick Takeaways: Why It Matters? Tevra’s expansion of the Vetality First Aid Collection pushes more vet‑style OTC care into mainstream retail, making it easier for pet owners to treat common problems quickly at home and likely increasing self-care product sales and category growth at Walma...
Quick Takeaways: Why It Matters? Zoetis’s acquisition of VitalRADS is a strategic move to consolidate and scale veterinary diagnostics by bundling AI-powered workflow tools, teleradiology, mobile and outpatient imaging, and cloud-based storage under one platform, which should a...
Quick Takeaways: Why It Matters? The partnership gives PetMeds a new revenue channel and accelerates AutoShip adoption (recurring orders of eligible meds, preventatives, and prescription diets), while Rural King customers gain a convenient, trusted pharmacy option with sitewide 25% off and...
Quick Takeaways: Why It Matters? PetVivo’s new study shows that a single intra-articular Spryng injection with OsteoCushion technology can improve pain and function in dogs with stifle osteoarthritis and suspected cranial cruciate disease. While the authors call for larger studies with obj...
Quick Takeaways: Why It Matters? VARON’s new portable pet oxygen bundle and mask are designed to make home and emergency oxygen care more practical for pet owners, giving them a compact, mobile system that can be used with dogs, cats, birds, rabbits, and other small animals. The bundle pai...
Quick Takeaways: Why It Matters? CT-RevitL positions Enovis’s Companion Animal Health business to deepen its role in technology-enabled, non-drug pain and mobility management, giving clinics a more standardized, high-powered PBM platform that can turn laser therapy into a recurring, protoc...
