Cover Story Featured Article: Regulatory Approval Company Launch & Financing Product Launch dsm-firmenich Names Two Companies Ahead of Animal Nutrition Business Sale Transaction Update dsm-firmenich has announced Noviwest and Panavora as the names of the two standalone companies that w...
Quick Takeaways: Why It Matters? The planned separation positions Noviwest and Panavora to pursue more focused strategies across specialty ingredients and animal nutrition, respectively. Panavora could strengthen its competitive position by integrating feed additives, pre...
Quick Takeaways: Why It Matters? Odacova’s emergence with a 9‑year longitudinal canine dataset (molecular, transcriptomic, metabolic, functional and immune endpoints) positions its bionutrition platform as a rare, biotech‑grade evidence play in the fast‑growing pet longevity sp...
Cover Story Featured Article Thanks for reading! Subscribe for free to receive new posts and support my work. Product Launch Product Expansion Regulatory Development Strategic Partnership IDEXX Acquires CoVetAI Strategic Acquisition IDEXX has acquired CoVetAI (CoVet), a provider of AI-nati...
Quick Takeaways: Why It Matters? IFF’s launch of Omni‑Bos PHY, a ruminant‑specific phytase for dairy cattle, targets the fast‑growing feed‑enzymes segment in Asia‑Pacific, the Middle East and Africa, where producers are under pressure to cut feed costs and reduce nitrogen...
The animal nutrition industry is evolving rapidly as producers face growing demands for productivity, sustainability, animal welfare, and reduced reliance on antibiotics. From global feed manufacturers and integrated agribusinesses to specialized players in enzymes, probiotics, amino acids...
JustFoodForDogs Expands Prescription Fresh Food Portfolio for Canine Digestive and Weight Management
Quick Takeaways: Why It Matters? JustFoodForDogs’ expansion of its Veterinary Support Diets with Digestive Care Low Fat and an updated Metabolic + Weight Control formula deepens its presence in the prescription fresh‑food segment, directl...
Featured Article Cover Story Research Development Product Launch Clinical Trial Results The Farmer’s Dog to Acquire Woof, Expanding Into Canine Wellness and Enrichment Strategic Acquisition The Farmer’s Dog will acquire Woof, the pet wellness company behind functional enrichment products s...
Quick Takeaways: Why It Matters? Combining a subscription meal platform with Woof’s refillable enrichment systems (like the Pupsicle) should raise average customer lifetime value, improve retention, and create more cross-sell opportunities in a competitive DTC pet market. Keeping Woof as a...
Quick Takeaways: Why It Matters? The deal broadens PetIQ’s product mix into a higher-value mobility category that can be cross-sold through retail, e-commerce and distribution channels, potentially increasing average basket size and strengthening PetIQ’s positioning as a branded pet health...














