Quick Takeaways: Why It Matters? Elanco is extending its Advantage franchise into the collar segment with an over‑the‑counter, one‑size, water‑resistant dog collar that kills fleas and ticks and repels mosquitoes for four months, meaning most pets need only three collars per ye...
Quick Takeaways: Why It Matters? Parnell is bolstering its US footprint by buying Noble Pharma, adding an FDA and DEA‑accredited plant in Wisconsin with broad dosage-form capabilities to secure supply and support portfolio growth. The acquisition turns Noble’s CDMO-style ...
Quick Takeaways: Why It Matters? The VOHC seal gives Vetradent Dental Wipes strong clinical credibility, making vets more likely to recommend them as a trusted home-care option. By adding another VOHC-approved product, Dechra deepens its positionin...
Quick Takeaways Why It Matters? Brush Buddies positions Pet Honesty more firmly in the fast-growing pet oral care segment by offering a functional treat that blends dental health with natural ingredient preferences. The longer-lasting, chew-focused format encourages bette...
Quick Takeaways Why It Matters? Kradle extends its brand from dogs into the under-served feline calming space, broadening its emotional wellness reach. The non-sedating, hemp-plus-herbs formula differentiates it from generic calming oils and treats. Covering bot...
Quick Takeaways: Why It Matters? The deal broadens Greenies’ reach in the vet channel, making it easier for clinics to stock dental treats and Pill Pockets as everyday compliance tools. By adding a major brand, epiq enhances its importance as a distribution partn...
Quick Takeaways: Why It Matters? The recall may temporarily weaken confidence in Neogen’s veterinary portfolio and open space for rival hyaluronate or wound-care products. It also underscores regulatory and safety scrutiny around off-label use, likely prompting v...
Quick Takeaways: Why It Matters? The deal adds another science‑forward brand to epiq’s portfolio and deepens its role as a specialty distributor that can take microbiome‑based innovations from H&H/Zesty Paws into the vet channel with supply-chain and market‑access...
Quick Takeaways: Why It Matters? By adding a feline‑specific soft chew built on proprietary CBD + CBDA data, ElleVet deepens its position as a science‑led cannabinoid brand and expands use beyond dogs into a harder‑to‑treat cat population. The palatable, lo...
