Quick Takeaways: Why It Matters? Wuffes’ PetSmart rollout is a big distribution milestone that moves it from DTC success into mainstream retail scale, giving the brand national shelf visibility, stronger consumer trust, and access to PetSmart’s 1,300+ U.S. stores plus its e-commerce traffi...
Quick Takeaways: Why It Matters? Dechra’s Boston HQ move and community-facing strategy signal how veterinary pharma is increasingly aligning with mainstream human health and life sciences ecosystems, not just traditional animal-health hubs, which could intensify competition for talent, par...
Quick Takeaways: Why It Matters? Jaguar’s NADA submission is a meaningful de-risking step for Canalevia-CA1, because full FDA approval would likely expand its commercial credibility beyond conditional use and make it easier to gain adoption in veterinary onc...
Quick Takeaways: Why It Matters? CompanAIn’s Veterinary Portal broadens its AI pet-wellness platform from owner-facing tools into a shared clinical workflow, which could make the product stickier for clinics and more valuable for longitudinal care. By giving vets ...
Quick Takeaways: Why It Matters? The Texas A&M study positions Pictor’s PictVet assay as a highly accurate, non‑invasive tool for monitoring Mycoplasma bovis–associated immune responses in beef cattle, supporting broader use of targeted proteomics in her...
Featured Article Cover Story Research Updates Regulatory Approval Product Launches Elanco Launches $25 Million Venture Fund Innovation platform Elanco Animal Health plans to launch Elanco Ventures, a $25 million corporate venture platform to back early-stage animal health innovation. Key h...
The US FDA’s 2025 animal health approvals highlight a transformative year for veterinary medicine, with major advances spanning companion animal therapeutics, livestock productivity, poultry health, parasitic disease management, diagnostics, oncology, and genetic innovation. The latest wav...
Quick Takeaways: Why It Matters? Elanco Ventures adds a structured, early-stage venture arm to Elanco’s strategy, giving the company a dedicated channel to access and co-develop emerging animal health technologies before they become mature competitors or acquisition targets. The ...
Quick Takeaways: Why It Matters? The commercial launch creates a multi-species, video-first monitoring layer that sits between home/owner observation and veterinary care, turning smartphones and connected cameras into continuous health sensors for pets, livestock, wildlife, and c...
Quick Takeaways: Why It Matters? Comfort Zone Cat Calming Mousse expands the brand’s cat-calming portfolio into a high-utility, lickable format that addresses a key friction point: many cats resist capsules or tablets, so a flavor-driven mousse with natural salmon/chicken and L-T...