Quick Takeaways:
- Elanco Animal Health Incorporated has launched the Advantage Collar for Dogs, offering protection against fleas, ticks, and mosquitoes for up to four months
- Designed for dogs and puppies 12 weeks and older, the collar uses a time-release formula to deliver continuous parasite control, requiring only three applications per year for year-round coverage
- Positioned as an over-the-counter option, the product expands Elanco’s retail portfolio, providing pet owners with an affordable and convenient solution for parasite prevention
Why It Matters?
Elanco is extending its Advantage franchise into the collar segment with an over‑the‑counter, one‑size, water‑resistant dog collar that kills fleas and ticks and repels mosquitoes for four months, meaning most pets need only three collars per year for continuous cover.
Targeted at dogs and puppies 12 weeks and older and sold via mass and online retail without a prescription, the Advantage Collar gives price‑sensitive owners an affordable, low‑touch parasite solution versus monthly topicals or orals, while complementing Elanco’s longer‑duration but vet‑only options like Seresto and Credelio Quattro.
Source: PRnewswire
