Quick Takeaways:
- epiq Animal Health has entered into a distribution and strategy agreement with Zesty Paws, an H&H Group brand, marking a key step in expanding its presence in the veterinary channel. The collaboration will focus on distribution, supply chain solutions, and market access across animal health networks
- As part of this expansion, Zesty Paws is introducing its Professional Native Probiotic line, featuring canine-native probiotic strains derived directly from healthy dogs’ gut microbiome. The portfolio will include two products: one for therapeutic use and another for recovery and ongoing digestive health maintenance, targeting veterinary-driven clinical applications
- Beyond distribution, both companies will collaborate on education and training initiatives for veterinary professionals to support adoption of these microbiome-based solutions. With a focus on clinically relevant, data-backed formulations, the partnership aims to strengthen Zesty Paws’ footprint in professional care while enabling epiq to deliver differentiated innovations across the animal health ecosystem
Why It Matters?
The deal adds another science‑forward brand to epiq’s portfolio and deepens its role as a specialty distributor that can take microbiome‑based innovations from H&H/Zesty Paws into the vet channel with supply-chain and market‑access support.
For Zesty Paws, partnering with epiq and launching a veterinary‑only Professional Native Probiotic line built on canine‑native strains helps reposition the brand from retail supplements into clinically oriented, data‑backed solutions, creating new touchpoints with veterinarians and higher‑value professional revenue.
Source: PRnewswire
