Quick Takeaways: Why It Matters? PetSuper’s IFA 2026 showcase positions its connected smart-pet ecosystem—covering feeding, hydration, grooming, litter care, and behavioral monitoring—as an integrated alternative to standalone pet gadgets, aligning with the broad...
Quick Takeaways: Why It Matters? The launch of Neonorm Dog extends Jaguar Health’s plant-based Neonorm franchise from production animals (foals and calves) into the companion-animal market, giving it a non-prescription, non-antibiotic option for dog owners s...
Quick Takeaways: Why It Matters? The FDA’s new and revised Emergency Use Authorizations for Capstar (nitenpyram) and generic nitenpyram tablets close a key gap by allowing both prevention and treatment of New World screwworm in dogs and cats, expanding the toolkit available to ...
Quick Takeaways: Why It Matters? Paw Prosper’s exclusive US and Canada partnership with Elvation Medical expands its veterinary rehabilitation portfolio with the PiezoWave2T VET shockwave system, strengthening its position in both equine and small-animal markets. By c...
Quick Takeaways: Why It Matters? The UK launch of Scovella (velagliflozin oral solution) creates the first licensed, equine‑specific treatment for hyperinsulinemia, directly targeting the main driver behind most laminitis cases and shifting management from off‑la...
Quick Takeaways: Why It Matters? The FDA’s Emergency Use Authorization for Bimectin (ivermectin) Injection adds a second over‑the‑counter option for preventing New World screwworm in cattle, alongside the pioneer Ivomec product, and is intended to ...
Quick Takeaways: Why It Matters? Elanco’s $120M expansion of its Elwood, Kansas site quadruples monoclonal antibody capacity and adds upstream/downstream processing, a pilot plant and QC lab, directly supporting its new biologics franchise (Befrena&nbs...
Quick Takeaways: Why It Matters? SUPRDOG’s FetchIQ platform aims to shift pet care from reactive guesswork to data‑informed wellness by using AI to connect everyday inputs (nutrition, hydration, exercise, supplements, environment) with a dog’s biological signals, then...
Quick Takeaways: Why It Matters? Cronus Pharma’s launch of Robenacoxib Injection gives US veterinarians the first FDA‑approved bioequivalent to Onsior (robenacoxib) Injection, providing a cost‑effective, short‑term NSAID option for postoperative pain an...
Quick Takeaways: Why It Matters? Standard Process’ GI Soothing enters the fast‑growing veterinary GI segment with a probiotic (S. boulardii) + postbiotic + mucilage botanicals formula aimed at occasional diarrhea, sensitive stomachs and stress‑related upset in dogs an...











