Quick Takeaways:
- Jaguar Health has expanded its Neonorm franchise with the launch of Neonorm Dog, a plant-based, non-prescription product now available on Amazon to support normal stool consistency and gastrointestinal fluid balance in dogs.
- Neonorm Dog contains a standardized botanical extract derived from the sustainably harvested Croton lechleri tree, which acts locally in the gut. The product builds on Jaguar’s existing Neonorm Foal and Neonorm Calf products for young horses and cattle.
- The launch gives pet owners a convenient, non-antibiotic digestive support option for episodes of loose stools and expands Jaguar’s reach into the companion animal market through direct-to-consumer retail.
Why It Matters?
The launch of Neonorm Dog extends Jaguar Health’s plant-based Neonorm franchise from production animals (foals and calves) into the companion-animal market, giving it a non-prescription, non-antibiotic option for dog owners seeking digestive support during episodes of loose stools. By selling first on Amazon and planning to expand to other online and retail channels such as Chewy, Jaguar is using a direct-to-consumer route to build brand awareness and reach pet owners and retailers who prefer natural, gut-acting products, while diversifying its revenue base beyond livestock.
Source: Jaguar Health
