Quick Takeaways
- Wag Trendz has launched NeoCool, a patent-pending cooling dog harness designed to improve airflow and reduce heat buildup for dogs during outdoor activities and rising summer temperatures. The lightweight harness uses passive airflow technology and breathable quick-dry mesh to support year-round comfort without requiring soaking or bulky cooling inserts.
- According to third-party laboratory testing, NeoCool delivered more than 2.5x greater airflow and reduced heat and moisture retention by over 85% compared to traditional harness designs. The dual-layer perforated construction is engineered to dissipate trapped heat during walks, hikes, travel, and outdoor events, while also offering optional evaporative cooling support when lightly soaked or chilled.
- The NeoCool Sport Collection includes harnesses, collars, adjustable leashes, and accessories available in multiple styles and colors. Founded in Austin in 2021, Wag Trendz developed the product following years of nationwide road testing and customer feedback focused on improving canine comfort, breathability, and safety in warm environments. The harness features an ergonomic no-pull design with front and back leash clips and is now commercially available starting at $46.
Why It Matters?
NeoCool gives Wag Trendz a differentiated, data-backed entry into the fast-growing pet cooling and safety gear niche by offering a harness that passively improves airflow rather than relying on bulky, wet cooling inserts.
From a market perspective, the third‑party–verified 2.5x airflow and >85% reduction in heat and moisture versus traditional harnesses provide clear performance claims for premium pricing and retailer adoption, while the sport collection (harnesses, collars, leashes, accessories) lets the brand capture more share-of-wallet from pet owners looking for coordinated, summer-ready gear.
Source: PRnewswire
