Quick Takeaways:
- Royal Canin has launched Fresh Veterinary Diets, its first fresh, fully cooked therapeutic diet portfolio in the US, available exclusively through veterinarians. The range supports dogs with gastrointestinal disorders, food sensitivities, and reduced appetite, combining fresh nutrition with science-backed therapeutic formulations.
- The portfolio includes Gastrointestinal Low Fat, Selected Protein Pork, and Appetite Stimulation diets, offering targeted nutritional support for digestive disorders, adverse food reactions, and appetite loss. The launch gives veterinarians a fresh feeding option that aligns with evolving pet owner preferences.
- The launch follows growing recognition of nutrition’s role in disease management, including recent ACVIM guidance supporting dietary therapy for canine chronic inflammatory enteropathy. The diets are now available through participating veterinary clinics and veterinary online pharmacy partners.
Why It Matters?
Royal Canin’s Fresh Veterinary Diets give veterinarians a fresh, fully cooked therapeutic option in a fast-growing US therapeutic dog food market, aligning medical nutrition with owner demand for “fresh” feeding and strengthening Royal Canin’s position against both traditional vet diets and newer fresh-food players.
Source: PRnewswire
